Launched in early 2010, GRITTYpretty is the online go-to for beauty.
It is the fashion-obsessed girl’s guide to beauty. It is for the young woman who is confident and assertive in her own style but yearns to learn more about beauty trends, techniques, products and innovations.
GRITTYpretty is the brainchild of Australian multi-award winning beauty and health journalist, Eleanor Pendleton. Eleanor has held previous Beauty Editor positions at magazines including InStyle and FAMOUS. She is the current Beauty Ambassador for SHOP Til You Drop magazine and has been published in publications such as Harper’s BAZAAR Australia, Harper’s BAZAAR China and Cosmopolitan Hair & Beauty.