There are two kinds of fragrances for young women.
Those with saccharine floral accords and more decidedly fruity, citrus scents.
Experimental perfumes are definitely becoming more sought after, however, they’re also harder to appropriate and wear everyday. Complex blends take confidence to carry on young women, but every so often, a juice comes along that is so exceptional, and wearable, it’s in a category all of its own. Early signs suggest Twilly d’Hermés Eau de Parfum might be just that.
UNVEILING A NEW SCENT
It’s a balmy first day of summer in Paris. We’ve gathered in the private studio workshop of Christine Nagel, a rare doyenne and trailblazer of the fragrance industry. Nagel is also the head perfumer of Hermès and she’s about to unveil Hermès latest secret: “A new scent for young women”.
Not many people are allowed into this space. Being here is like seeing inside of Nagel’s brain. It is where she works, thinks, dreams, creates, experiments and discovers. She is a multi-award winning ‘nose’ and has created some of the most revered scents for women (see here for the impressive list). This includes FIFI award-winning Galop d’Hermès, her last triumph for Hermès.
WHAT’S IN A NAME?
Drawing inspiration from the very fabric of the luxury French house, Nagel reveals: “When I started at Hermès, I had a vision that was all about elegance and classicism but I was delighted – surprised, but delighted – to see how much colour there was [in the Hermès leather bags and silk scarves].”
“This [fragrance] has been a secret for over a year,” Nagel starts. During that time, she’d had an epiphany and unlocked an intrinsic sense of fun and creativity steeped in the heritage of Hermès while at the same time observing how young Parisienne “girl gangs” twisted, transformed and adapted Hermès silks into tops, dresses and wristbands, including the trademark $285 Hermés silk Twilly.
Nagel wanted to create a scent in homage to these young, individual, creative women – and she called it Twilly.