IN THE OFFICE OF THE UNDONE

Posted in Interviews on June 10, 2016 by


EXCLUSIVE: Gritty Pretty takes you into the modern minimalist office space of new dotcom fashion destination, theUNDONE.

Bathed in natural light and boasting a monochrome palette, this meticulously designed space is the dream office of fashion power players, Sarah Donaldson and Georgia Martin from theUNDONE.com.

The creative duo – who met as flatmates six years ago gained inspiration for their soon-to-launch fashion store theUNDONE.com after collaborating on Donaldson’s style site, Harper & Harley.

“We’re both big online shoppers and while trying to source product for Harper & Harley, we realised there wasn’t anyone offering a refined online store that catered to the modern minimalist,” explains Donaldson. “We saw a gap in the market and decided to fill,” she adds.

In keeping with theUNDONE’s minimalist vibe, the pair has taken a lean approach to decorating, opting for sturdy timber and steel furniture pieces paired with crisp-white sofas for a sense of luxury.

Proving form follows function, a mezzanine conveniently separates the pair’s desks from the rest of the office while downstairs, an abundance of green, leafy plants and a statement concrete meeting table creates a central workspace that’s ideal for client meetings, strategy sessions and photoshoots.

“Our interiors are very similar to the style of clothing we have on theUNDONE.com. Nothing too colourful and lots of neutrals,” reveals Donaldson.

 

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IN GRITTY PRETTY MAGAZINE


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