Wow. What a year. The general consensus seems to be that 2015 was a monster of a year for everyone.
For Gritty Pretty Magazine, this issue sees the celebration of our first birthday. One idea and 56 contributing writers, stylists, animators, hair and makeup artists later, and we can proudly celebrate the fulfilling fact that you, our dear readers, have enjoyed our beauty-filled pages over one million times (1,006,018, to be exact). I don’t do it often but as I write this editor’s letter, I’m going to pause, just for a moment, and let that achievement settle in.
With our increasingly busy lives, and each year becoming faster (it isn’t – we’re just becoming busier!), it’s understandably easy to get caught up. The truth is 2015 has been the fastest year I’ve ever experienced since starting Gritty Pretty – of which; I have no doubt was spurred on by the ballsy creation of this digital publication. Some say we’ve been pitted against some of the biggest women’s lifestyle titles in Australia but I really don’t engage with that kind of thinking. I said it in my cover story for The Collective magazine and I’ll say it again: I’m not competitive with others – just myself.
In its short life thus far, Gritty Pretty Magazine has been nominated for awards and even won one but I think this is purely because of the quality content my team and I produce to satisfy your beauty needs – not beauty brands or advertisers (while we do need them to exist and produce this publication, it was created for you and will always be created for you). My focus has always been quality over quantity; but the truth is I feel like I’ve been chasing my own tail for the past year trying to keep up with the balance of life, digital and social media, and my business. My mind is fast but it seems not at fast as my schedule.
In light of this jam-packed summer 2016 issue – sporting a healthy, glowing Bambi Northwood-Blyth on the first cinemagraphic-style cover, our editorial with Jesinta Campbell and our inspiring piece on actress and cancer survivor, Tessa James – I’m delighted to reveal 2016 is going to be better than ever.
It’s easy to bask in life-changing moments but it takes courage to respond to the voice that tells you there’s something bigger out there, which is why I’m excited to tell you my team and I are working one of our biggest projects to date – and you’re going to be able to see how it unfolds every minute of the way. I can’t reveal what it is just yet but when I can, you’ll be the first to know.
I know some of you have been with Gritty Pretty since its first life many moons ago (when I was a young 20-year-old beauty editor working for an Australian magazine and simply wanted more space to talk about beauty looks, trends, products and innovations). Some of you are new and have come to Gritty Pretty since the inception of this very e-magazine. Regardless of how long you’ve been with me, if you’re still here and you’re still reading, I just want you to know that I am so grateful for your support and for being on this epic journey with me. Both my and Gritty Pretty’s goal is to empower women all over the world through beauty. I truly believe beauty connects us. I guess what I’m trying to say is thank you. I hope this year has been as kind to you as it has to me. Here’s to 2016…
– Eleanor Pendleton, Gritty Pretty Editor & Publisher
Photography: Christian Blanchard
Styling: Hayley Bonham
Makeup: Tobi Henney using Tom Ford
Video: Thomas Stockwell