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About

Beauty minus the bullshit.

Gritty Pretty – which is expertly curated and aims to educate and inspire – also offers a shoppable edit of products deemed essential by the industry professionals who know best.

Our team of beauty editors and journalists work diligently to cut the crap; bringing readers honest and trustworthy content. Gritty Pretty’s independence is paramount; we may receive product samples for editorial consideration, trial and testing evaluation purposes, but only products that meet or exceed our discerning standards will be considered for editorial coverage. Similarly, a treatment or other experience may be given a preferential media rate or comped, but that does not guarantee or influence coverage of any sort.

ELEANOR PENDLETON

FOUNDER & EDITOR-IN-CHIEF

Gritty Pretty is the brainchild of Australian multi-award winning beauty editor and influencer, Eleanor Pendleton.

Eleanor has held previous Beauty Editor positions at magazines including InStyle and FAMOUS. She also has written for the likes of Harper’s BAZAAR Australia, The Sydney Morning Herald, The Age, body+soul, Men’s Health, Cosmopolitan Bride and Refinery29.

Eleanor has also been awarded several awards including 2018 Young Sydney Entrepreneur Award, 2013 Jasmine Award for Journalistic Excellence, 2013 Jasmine Award for Best Visual Feature and 2013 BEAUTYDIRECTORY Best Beauty Feature Award.

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