In 2005, fashion designers Viktor Horsting and Rolf Snoeren dropped a bomb on the fragrance world.
The now-iconic grenade-shaped bottle was, in fact, something that would make any customs sniffer dog go back for another whiff. And, not just for the equally disruptive juice that was inside.
Having launched a decade ago, Viktor & Rolf Flowerbomb was designed to be exactly as its name suggests — “an explosion of flowers” — and an unapologetically feminine and musky floral fragrance. A pretty rebellion of sorts, Viktor & Rolf Flowerbomb was a far cry from the unisex CK One and green citrusy L’Eau d’Issey smells that dominated the ’90s and early naughties.
In other words, Viktor & Rolf Flowerbomb was a bloody big risk. And, as Gritty Pretty deeply respects, the designers didn’t care. “We didn’t look to the market at all. We always go with our gut feeling,” Horsting has previously been reported saying.
As it turned out, the duo’s gut feeling was bang on. After three years in the making and 500 tweaks and variations later (yes, 500!), Flowerbomb became an instant success, and now 10 years later, it has its own cult following.
Happy birthday, Flowerbomb. Here’s to another 10 more!
Viktor & Rolf Flowerbomb Limited Edition Eau de Toilette, available at Myer.