Not a sulfate, silicone, essential oil, fragrance, dye or drying alcohol in sight.
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Ever heard of Drunk Elephant?
We had a feeling you’d say yes. Instantly recognisable for its white-and-bright packaging, Drunk Elephant skin care has garnered quite the following worldwide. Khloé Kardashian is a fan! So is Leandra Medine and Hailey Bieber. Heck, maybe you are too. (Are you?)
When Drunk Elephant launched in 2012, it had a distinct point of difference: the brand created powerful skin care that could change skin for the better without using nasty chemicals. Deemed the ‘suspicious six’ (a clever catch phrase, no?), Drunk Elephant founder Tiffany Masterson chose to omit the following from every formula: silicones, essential oils, chemical screens, SLS, drying alcohols, and fragrance/dyes.
In 2020, forgoing silicones, SLS and the like might sound like it ain’t no thing – but 2012 was a different time. Now, there is a demand for ‘clean’ beauty. Back then, these chemicals were the norm. Masterson set her cosmetic chemists and formulators quite the task.
With Drunk Elephant’s extensive skin care line only growing more popular, the brand has made their first foray into the world of hair and body – on sale at MECCA from March 2020.
There are seven new products to speak of: Cocomino Glossing Shampoo ($40), Cocomino Marula Cream Conditioner ($40), Wild Marula Tangle Spray ($40), T.L.C. Happi Scalp Scrub ($58), Sweet Pitti Deodorant Cream ($26), Kamili Cream Body Cleanser ($32) and Sili Body Lotion ($32).
I put my hair and body on the line (someone had to do it) to review them all. The scores are in. Drumroll please…
Before we start, a note from the author: If you’re anything like me, the first thing you will notice about the range is the scent. It’s sweet. Like, very sweet, if you know what I mean. The word sherbet springs to mind. I don’t mind it but I imagine it will be polarising. Just thought you should know…
Cocomino Glossing Shampoo
The sell: “The hardest working shampoo you’ve ever tried: this innovative formula cleanses both the hair and scalp, feeding each strand with rich nutrients and proteins.”
The verdict: True to form, this shampoo is sulphate-free. I have a love hate relationship with sulphate-free shampoos purely for the reason that 50 per cent of them don’t foam up the way I’d like a shampoo to. When a shampoo doesn’t froth up, it’s hard to distribute through your hair – especially if it’s thick. However, Cocomino Glossing Shampoo has the consistency of a chemical-laden product without any of the side effects. Win! Overall, it does the job and doesn’t leave any residue – which is all you can really ask from a shampoo.
The score: 8.5/10
Cocomino Marula Cream Conditioner
The sell: “This deliciously rich marula butter and coconut amino acid infused conditioner works to detangle, strengthen and repair all hair types.”
The verdict: It’s important to note that this conditioner is silicone free. A lot of supermarket brands add silicones to their conditioners to add slip (helping to detangle), shine and general silkiness. This formula does just fine without it. Despite calling out coconut and marula butter in the description, Cocomino Marula Cream Conditioner isn’t too heavy on hair. There’s nothing worse than washing your hair only for it to immediately feel greasy, am I right?
The score: 8.5/10
Wild Marula Tangle Spray
The sell: “A weightless detangling mist that smooths and restores natural movement in hair, improving manageability and shine.”
The verdict: A non-offensive leave in conditioner and detangling spray that won’t change your life but will do what it says on the bottle.
The score: 6/10
T.L.C. Happi Scalp Scrub
The sell: “A supercharged blend of AHA and BHA acids that break down and dissolve dead skin cells and styling product buildup for a nourished, flake-free and balanced scalp.”
The verdict: So this product is quite cool! It doubles as both a scalp treatment and a body exfoliator. To exfoliate your scalp, you need to apply this product 10 minutes before you jump in the shower. This gives the AHAs (alpha hydroxy acids) a chance to dissolve dead skin cells and any old manky product that is clinging to your hair and scalp (gross). You will feel so, so clean afterwards! Plus, in the long term, this process helps to stimulate hair growth – which is great if you’re suffering from stress induced hair loss.
The score: 9/10
Sweet Pitti Deodorant Cream
The sell: “A first of its kind for Drunk Elephant, this natural deodorant cream is formulated to soothe and moisturise the delicate underarm skin, while keeping odour at bay.”
The verdict: Natural deodorants are so hot right now (SHRN) and I have a strong feeling this one is going to be popular. The formula itself is quite thin and runny – this could have been an issue if it wasn’t for the genius packaging that disperses a little at a time. I put this on before going for a run on a humid morning and I’m pleased to say, I didn’t stink afterwards. It works!
The score: 9/10
Kamili Cream Body Cleanser
The sell: “A luxe cream body cleanser that gently cleanses, replenishes and soothes the skin leaving it feeling silky soft.”
The verdict: A body wash with the look and feel of a body wash. With a PH of 5.0, it has been formulated to soothe sensitive skin types, leaving behind a light layer of protective lipids behind. If you have sensitive skin and are sick of using the same old ‘vanilla’ products, this could be a fun switch.
The score: 6.5/10
Sili Body Lotion
The sell: “A supercharged body lotion that’s a dream to apply and supports the skin’s barrier while it soothes and strengthens.”
The verdict: This lotion contains ingredients (marula butter, coconut oil, squalane) that should be heavy – but this formula is feather-light. For a lightweight moisturiser, it really does leave skin feeling silky smooth for hours and hours and hours. If you want a non-greasy body moisturiser that actually does the job, this is your guy.
The score: 8/10
Are you a die hard Drunk Elephant fan? Have you tried their new hair and body range? Tell us in the comments below.