The year 2020 has been a challenging one at best. Between working from home and not being able to see loved ones, life has been anything but normal. But while the normalcy of life has been put on hold, the risk of Breast Cancer has not.
With increased vulnerability due to the COVID-19 pandemic and with less and less available hospital beds for breast cancer patients, there has never been a more important time to support breast cancer research. The statistics say that we, or someone we love, will experience the deadly disease at some point in our lives. A shocking one in eight women will be diagnosed before the age of 85 which equates to one woman every 15 seconds hearing the heartbreaking news.
As the saying goes: a picture is worth 1,000 words. As a love letter to the tremendous things the human body can do, we asked friends of Gritty Pretty to share a selfie celebrating their breasts. Bree McCann, Yan Yan Chan, Jessica Vander Leahy, Olive Cooke and Holly Titheridge generously answered the call.
For those who do identify as women, our breasts hold a great amount of significance: they feed our children, they boost our confidence and, most importantly, they’re ours. We need to take care of them and ourselves.
How can you help? For the month of October, as part of the annual Estée Lauder Companies Breast Cancer Campaign, its brands — including Bobbi Brown, Aveda, Estée Lauder, Clinique and La Mer — will be selling limited edition Pink Ribbon products with a portion of profits donated to the Breast Cancer Research Foundation.
The annual Breast Cancer Awareness month has been a focus of Estée Lauder Companies for almost 30 years after Evelyn H. Lauder started the campaign and co-created the Pink Ribbon in 1992.
If you’re in a position to do so, click that gorgeous ‘add to cart’ button. Here, we breakdown a list of all the Pink Ribbon products you can buy with a little help from our friends.
Aveda Hand Relief Moisturising Crème with Cherry Almond Aroma
The Price: $47
The Pledge: US$5 of the purchase price will go to supporting research through The National Breast Cancer Research Foundation.
Bobbi Brown Powerful Pinks Luxe Matte Lip Colour Duo
The Price: $72
The Pledge: 20 percent of the purchase price of each Powerful Pinks Luxe Matte Lip Color Duo will be donated to the National Breast Cancer Foundation.
Clinique Dramatically Different Moisturising Lotion+
The Price: $49
The Pledge: $10 from the purchase price of Dramatically Different Moisturising Lotion+ will be donated to the National Breast Cancer Foundation.
Limited Edition NEW Advanced Night Repair With Pink Ribbon Bracelet
The Price: $159
The Pledge: $20 from the purchase price of Limited-Edition Advanced Night Repair with Pink Ribbon Bracelet will be donated to the National Breast Cancer Foundation.
La Mer Crème de la Mer The Moisturising Cream
The Price: $250
The Pledge: 50% of the purchase price of the 30ml Crème de la Mer The Moisturising Cream will be donated to the National Breast Cancer Foundation.
What will you be purchasing to support this initiative? Tell us in the comments below!