Posted in Lips, Makeup on August 10, 2016 by

Only a few years ago, we shunned lip glosses. Condemned them for being too sticky and glittery.

Now they’re cool again, albeit less sticky and glittery, and it’d be remiss of us not to credit Kylie Jenner for this makeup redux. Who else’s lips have started a craze like #KylieJennerLipChallenge?!

Liquid mattes are the lip glosses 2.0, thanks to KJ’s powerful pout and her certified empire of Lip Kits. They deliver bold colour and uniform coverage that goes on wet and sets perfectly matte, making them easier to apply and more forgiving than traditional matte lipsticks to wear.

There’s no need to ‘build up colour’ because they’re so highly pigmented, one coat is more than enough. Liquid mattes also have mighty staying power so you don’t get that unfortunate rim of colour around your mouth after you eat and there’s little chance for lipstick-on-teeth style gaffes.

Consider liquid mattes your training wheels to perfect lip colour.



    Just because they go on as a liquid doesn’t mean you can get away without using a balm or lip conditioner. You must ALWAYS condition lips before adding pigment, and do it 10 minutes before so it has time properly sink into you lips.

    For very dry lips, we recommend Lanolips Golden Dry Skin Salve, otherwise you can’t go wrong with Go-To Skincare Lips!


    If you’re going for a more polished look, you’ll want to use a lip liner because liquids obviously don’t outline well – even with the best doe-foot applicator.

    Filling in the rest of your lips with liner or dabbing concealer over the entire surface is optional, but we’d recommend it as a layer of insurance if you want your colour to last. By filling it in with colour or concealer, you give your liquid matte formula something to grab onto. Concealer also neutralises skin tones so the colour ‘pops’ even more. We’re fans of the neutral Chantecaille Lip Contour Fill.


    Then, it’s just a matter of painting your lips with the liquid matte colour and cleaning the edges up with a Q-tip or concealer.

Tarte Cosmetics Tarteist Creamy Matte Lip Paint

Tarte’s liquid matte goes on matte so you can see exactly what you’re getting, unlike some others that tend to go on a bit creamier before setting. Featuring rich technicolour pigments with incredible staying power, this one’s definitely for more practiced hands.

Anastasia Beverly Lip Gloss

Sure, this one’s technically a ‘lip gloss’, but we love it anyway and if you steer clear of the shades with shimmery cosmetic particles, it’s a liquid matte all the same. Scented like a tub of vanilla ice cream (what could be more comforting?) we’re all about the dolce nude and pink-brown shades that have a matte finish.

M.A.C Retro Liquid Lipcolour

Being the colour specialists they are, M.A.C. offer their liquid mattes in 20 vibrant shades so if you haven’t found your dream colour, it’s probably here. It feels less like a liquid and more like suede on your lips and it gives you plenty to time to blend before it sets into a luminous matte.

Revlon Ultra HD Matte Lipcolour

For a lower price point, Revlon’s Ultra HD Matte Lipcolour offers great coverage and colour. The fluid formula does take a bit longer to dry and set, but it’s one of the most nourishing on lips.

Clinique NEW Pop Liquid Matte Lip Colour + Primer

The addition of a primer makes this formula not only more conditioning but longer lasting. It also features a pointed tip applicator instead of the usual slanted doe-foot, which makes it relatively better at lining and getting into the corner of your lips.

Tell us, would you try this trend?