KENDALL JENNER: NEW FACE OF ESTÉE LAUDER

Posted in Makeup on November 19, 2014 by


Kendall Jenner is having a good year. Actually, make that very good.

Having made her Fashion Week debut at February’s Marc Jacobs show, the 19-year-old has since walked the runways at Chanel, Givenchy, Bottega Veneta and Balmain.

Oh, and she’s just landed her first cosmetics contract — with Estée Lauder.

The social media sensation (who has a following of 15 million on Instagram) will appear in digital, TV and print advertising campaigns and play an active role in creating social media content, which will be housed Estée Lauder’s channels as well as her own. Just 24 hours after the announcement, Jenner has helped boost the beauty giant’s Instagram numbers by at least 50, 000.

“It honestly feels like a dream to represent such an iconic beauty brand — it is an incredible honour and quite humbling,” says Jenner. She adds, “I found out when I was backstage at Paris fashion week, and all this time I’ve had to keep the news top secret. I am so excited to share it now and be part of [the] Estée Lauder family.”

And to top it off, US Vogue has released images shot by photographer Patrick Dermarchelier of Jenner’s first full spread for the powerhouse fashion publication – clad in Chanel and Saint Laurent, no less.

Not too shabby for the Jenner-Kardashian sister. Not too shabby at all.

 


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