Hair Lifestyle Makeup
April 26, 2021
by Rose Garnett

The Top 10 Highest-Paid Beauty Influencers Of 2021

by Rose Garnett

Starting a YouTube channel as we speak...

Whether you consume them exclusively on Instagram or you’re a diehard who follows them on every possible social media platform, it’s no secret that beauty influencers have taken the world by storm. From makeup tutorials to skincare routines, hairstyling videos to fake tanning tips, this cohort of influencers has managed to stay relevant and in-demand no matter what’s been thrown at them.

So, in the interest of public service, we felt it necessary to inform you of the top 10 highest-paid beauty influencers in the world (as decided by Cosmetify). With the likes of makeup wizard Nikkie Tutorials and mukbang-king Bretman Rock rounding out this year’s list, we’re sure you’re prepared for the eye watering figures you’ll find below.

10. Camila Coehlo

Earnings per Instagram post: $29.5k

Earnings per YouTube video: $1.6k

Earnings per TikTok: $226

Combined earnings per social post: $31,264

9. Bianca Heinicke

Earnings per Instagram post: $25.5k

Earnings per YouTube video: $6.3k

Earnings per TikTok: $43

Combined earnings per social post: $31,875

8. Bethany Mota

Earnings per Instagram post: $15.3k

Earnings per YouTube video: $16.7k

Earnings per TikTok: $136

Combined earnings per social post: $32,152

7. Nikkie Tutorials

Earnings per Instagram post: $48.3k

Earnings per YouTube video: $5k

Earnings per TikTok: $2.5k

Combined earnings per social post: $55,759

6. Yuya

Earnings per Instagram post: $53.1k

Earnings per YouTube video: $10.8k

Earnings per TikTok: N/A

Combined earnings per social post: $63,894

5. Jeffree Star

Earnings per Instagram post: $46.1k

Earnings per YouTube video: $15.8k

Earnings per TikTok: $2.3k

Combined earnings per social post: $64,213

4. Mari Maria

Earnings per Instagram post: $56.7k

Earnings per YouTube video: $3.1k

Earnings per TikTok: $13.1k

Combined earnings per social post: $72,873

3. Bretman Rock

Earnings per Instagram post: $51.4k

Earnings per YouTube video: $14.3k

Earnings per TikTok: $8.9k

Combined earnings per social post: $74,620

2. James Charles

Earnings per Instagram post: $89.7k

Earnings per YouTube video: $25.5k

Earnings per TikTok: $35.5k

Combined earnings per social post: $150,733

1. Huda Kattan

Earnings per Instagram post: $158.5k

Earnings per YouTube video: $3.9k

Earnings per TikTok: $3k

Combined earnings per social post: $165,402

Whether you consume them exclusively on Instagram or you’re a diehard who follows them on every possible social media platform, it’s no secret that beauty influencers have taken the world by storm. From makeup tutorials to skincare routines, hairstyling videos to fake tanning tips, this cohort of influencers has managed to stay relevant and in-demand no matter what’s been thrown at them.

So, in the interest of public service, we felt it necessary to inform you of the top 10 highest-paid beauty influencers in the world (as decided by Cosmetify). With the likes of makeup wizard Nikkie Tutorials and mukbang-king Bretman Rock rounding out this year’s list, we’re sure you’re prepared for the eye watering figures you’ll find below.

10. Camila Coehlo

Earnings per Instagram post: $29.5k

Earnings per YouTube video: $1.6k

Earnings per TikTok: $226

Combined earnings per social post: $31,264

9. Bianca Heinicke

Earnings per Instagram post: $25.5k

Earnings per YouTube video: $6.3k

Earnings per TikTok: $43

Combined earnings per social post: $31,875

8. Bethany Mota

Earnings per Instagram post: $15.3k

Earnings per YouTube video: $16.7k

Earnings per TikTok: $136

Combined earnings per social post: $32,152

7. Nikkie Tutorials

Earnings per Instagram post: $48.3k

Earnings per YouTube video: $5k

Earnings per TikTok: $2.5k

Combined earnings per social post: $55,759

6. Yuya

Earnings per Instagram post: $53.1k

Earnings per YouTube video: $10.8k

Earnings per TikTok: N/A

Combined earnings per social post: $63,894

5. Jeffree Star

Earnings per Instagram post: $46.1k

Earnings per YouTube video: $15.8k

Earnings per TikTok: $2.3k

Combined earnings per social post: $64,213

4. Mari Maria

Earnings per Instagram post: $56.7k

Earnings per YouTube video: $3.1k

Earnings per TikTok: $13.1k

Combined earnings per social post: $72,873

3. Bretman Rock

Earnings per Instagram post: $51.4k

Earnings per YouTube video: $14.3k

Earnings per TikTok: $8.9k

Combined earnings per social post: $74,620

2. James Charles

Earnings per Instagram post: $89.7k

Earnings per YouTube video: $25.5k

Earnings per TikTok: $35.5k

Combined earnings per social post: $150,733

1. Huda Kattan

Earnings per Instagram post: $158.5k

Earnings per YouTube video: $3.9k

Earnings per TikTok: $3k

Combined earnings per social post: $165,402

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