10 Black And Indigenous-Owned Beauty Businesses To Support Now

Posted in Body, Hair, Makeup, Skin on June 12, 2020 by

A small step towards listening, learning and changing. 

Almost two weeks ago, on Tuesday June 2, we witnessed the world come together in a show of solidarity for the Black Lives Matter movement. After several days of protests against police brutality, the #BlackOutTuesday posts called for us to stop, reflect, listen and switch on. Throughout the week that followed, Gritty Pretty paused all social and editorial content to make way for a long overdue conversation about racial inequality, white privilege and police brutality. 

Today, we are bringing you a list of 10 Black and Indigenous-owned beauty businesses to support. Going forward, we commit to being better – to showcasing more women of colour and diverse backgrounds, to making greater use of our platform to raise awareness for issues and to show women everywhere that they are beautiful, by way of equal representation (you can read our formal pledge for change, here). We’re learning, growing, adapting and listening to you, our readers.

pat mcgrath labs

Image: @patmcgrathreal on Instagram

As one of the most well-known and respected makeup artists in the world, it was no surprise that when Pat McGrath started her eponymous line in 2016, people went nuts for it. Known for the pigmented glitters, bold colours and seamless base products, the brand has become a favourite both backstage and in the morning makeup routines of women everywhere. Achievable glam? Yes please.

Shop now.

lauren napier beauty

Image: @laurennapierbeauty on Instagram

Born of makeup artist Lauren Napier’s need for a quick, effective and good-for-you way to remove makeup, this namesake beauty brand now has a cult-following, the world over. With three different cleansing wipe varieties – Cleanse for normal skin, Flaunt for anti-ageing or dryness, and La Rosé for blemish prone skin – you’re guaranteed to find a wipe that suits your needs (and wants).

Shop now.


Image: @briogeo on Instagram

The brainchild of West Virginia native, Nancy Twine, Briogeo is the natural answer to salon quality hair care. Launching the brand in her early twenties by combining her grandmother’s beauty recipes with a team of natural chemists, Twine’s hair care line has gone on to be one of the most popular up-and-coming brands. With specific lines for all hair types (curly, textured, straight, frizzy, wavy), the brand is about as inclusive as you can get.

Shop now.


Image: @jyelahmindandbody on Instagram

Whether you’re after a relaxing bath salt, a luxurious soap or a moisturising body lotion, Jyelah has everything you could ever need. Named after founder Kerrilee Philp’s late first born daughter, the beauty business has been crafting handmade personal care products for over five years. Specialising in gemstone soaps, the products are created to take advantage of the cleansing energies of gemstones whilst simultaneously nourishing the skin. Multitasking at its finest, if you ask us.

Shop now. 

bush medijina

Image: @bush_medijina on Instagram

Born from the desire of the Warningakalina elders to build opportunities for women, children and families, Bush Medijina is a beauty business known for their use of native Australian botanicals. Through the collision of traditional practices and corporate policies, the business strives to bring sustainable, effective and positive products to the market. The team is made up of 80 per cent Indigenous people and 100 per cent women, so you can be confident that the products are designed by women, for women.

Shop now.


Image: @dilkara_australia on Instagram

Translating to ‘Rainbow’, Dilkara hair care sources ingredients from local Indigenous communities to create their products. With native botanicals including Kakadu plum, quandong, lilly pilly berry and tea tree oil, their products not only give you great hair, but are also great for the environment. By melding together founder Julie’s Aboriginal heritage with the heritage of Indigenous communities based around Canberra, the brand strives to deliver results and history, in one.

Shop now.

native secrets australia

Image: @nativesecretsaustralia on Instagram

Founded by husband and wife duo Phil and Cherie Thompson in 2014, Native Secrets Australia is a family business with community values. With product formulas based on their ancestors’ stories of medicinal flora and fauna, the unique products are known for helping to calm skin conditions such as eczema, acne and psoriasis. The business also prides itself on sustainable capturing of ingredients so as to maintain flora for generations to come.

Shop now.

indigi earth

Image: @indigiearth on Instagram

Proudly and 100 per cent Indigenous owned and operated business, Indigi Earth is a Mudgee based business specialising in essential oil blends, skincare products, candles and even superfoods. Founded in 2012 by Sharon Winsor, a Ngemba Weilwan woman, the business is also now the leading Aboriginal premium native food supplier.

Shop now.


Image: @juddarnje on Instagram

A family-owned skincare business, Juddarnje is at the heart of the Bundjalung tribe of Northern New South Wales. Using knowledge of the traditional medicinal and nutritional values of the land and the traditional custodians, the business uses natural oils, botanicals, clays and essential oils to create luxurious beauty products that actually work. The ultra-chic packaging also doesn’t hurt.

Shop now.

earth blended

Image: @earth.blended on Instagram

Predominantly based in the essential oil market, Earth Blended was founded by Jame, a Gumbaynggirr woman, who wanted to share the holistic knowledge of her ancestors through her products. On her way to becoming a qualified aromatherapist, Jame combines her knowledge of ingredients with recipes passed down for generations to create blends that are second to none.

Shop now.

Do you have a Black or Indigenous-owned business that you love? Leave it in the comments below!