Since 1970, creators, collectors, and dealers of contemporary art have congregated at what is undoubtedly the world’s biggest art fair – Art Basel.
Intended to spotlight the top artists of the time and act as a driving force in supporting the role galleries play in nurturing the careers of artists the annual event attracts art perusers and professionals alike. So, what does Switzerland’s Art Basel have in common with Swiss luxury skin care brand, La Prairie? Well, more than you might think.
For La Prairie, science and art go hand-in-hand. The storied Swiss skincare brand—known for using rare ingredients like gold, platinum, and caviar in its formulas—opened “Eyes in Focus,” an exhibition housed in its lounge at the 2019 edition of Art Basel in Basel last week. The brand presented the artwork of Daniela Droz, Nmsa Leuba, and Senta Simond, three burgeoning Swiss photographers and graduates of the Lausanne University of Art and Design.The exhibition coincides with La Prairie’s upcoming Skin Caviar Eye Lift, a new product that aims to rejuvenate the eyes—hence why the subject of the showcase is the female gaze captured through the lens of female photographers. We sat down with the young, creative women to find out the inspiration behind their work:
“In approaching this collaboration around the theme of Eyes in Focus, I wanted to illustrate the nature of emotions hidden in us and that attempt to come through the veil that covers them.”
“Nanihi I”; “Hitita”; “Nanihi II” by Namsa Leuba by Namsa Leuba.
“For this series, I played with the gaze of my subjects by photographing them in different emotional states, reflecting different postures and attitudes. There is the male gaze, which we tend to associate with objectification, and the female gaze, which is usually linked with introspection. I hope with these works, that viewers are able to find some affinity with my gaze.”
“Lucia I”; “Lucia II”; “Emma” by Senta Simond.
“For this project, I decided to try to interrogate the viewer’s gaze and turn it back on her. I sought to accentuate the idea of a new approach to photography which follows the principles of Constructivism or Bauhaus: with a new point of view, outside the generally accepted rules of perspective.”
“Resonances I”; “Resonances II”; “Resonances III” by Daniela Droz.